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Список проектов Grocery brand management

Grocery brand management

Bringing out food products from Earth's cleanest locations to US natural food market

Бизнес, Питание
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Получено: 206 180
Стоимость: 4
Инвесторы: 7

We develop, launch, manage and distribute grocery product lines that disrupt traditional food market categories, generate extra attention of buyers in U.S. and bring an average of 40% of net profit per every unit sold.

PROJECT OFFICIAL WEBSITE: http://www.liberty-trade-inc.com/

 VIDEO PRESENTATION: https://www.youtube.com/watch?v=x5IDISc45jQ&feature=youtu.be 

Liberty Trade Inc. sells its products in the highly profitable organic & natural food segment*:

SIMEX

* - including Liberty Trade Inc. affiliate companies

Цель инвестиций

CURRENT ASSETS:

Liberty Trade Inc. currently manages and owns rights to three successful product lines launched in the U.S.A.:

1. BRISLING SARDINES (canned fish product line that broke into Whole Foods market in under 4 months)

2. I'M VEGAN (line of regular and sweet pates (spreads). Generated a record amount of pre-orders after launch)

3. CRUNCH INSTINCT (unique line of healthy vegetable chips. First ever product certified by Global Footprint Netw.)

  - see official website for more info about our products

SIMEX

Liberty Trade Inc. products are being sold by most prominent North American natural/organic supermarket chains and online retailers including: Whole Foods Market, Amazon, King's, Fairway, Tony's Finer foods and many more.

Total volume of product units (Brisling Sardines, I'm Vegan, Crunch Instinct lines) produced to date: 23 million pcs.  (including sales outside Americas)

Specialization on the highly profitable segment of "Natural and Organic" allows to generate 40% of net profit per each product unit sold (see official website for more info on financials)

Liberty Trade Inc. current network allows access to 30.000 stores across North America.

Total addressable market (U.S. Natural & Organic) is valued at $206 billion (organic alone stands at $50 billion)


BASED ON OUR INTERNAL ESTIMATE, SCALING OF BUSINESS WILL ALLOW TO REACH 37 MILLION UNITS OF ANNUAL SALES VOLUME AND $10 MILLION OF ANNUAL NET PROFIT BY 2023 

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PURPOSE OF INVESTMENT/SCALING OF BUSINESS:

Existing contracts and interest of buyers for current lines of products allow Liberty Trade Inc. to expand number of supermarkets serviced and sales volumes 10x fold within 24 months

SIMEX


* - the calculation presented here is a subjective estimate and is for information purposes only

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TOKEN SALE/INVESTOR RELATIONS:

1) Liberty Trade Inc. aims to issue 250 000 preferred stocks

that are represented by 1 250 000 tokens priced 4 USD per token.

2) Token holders may convert their tokens to preferred stocks

at a ratio of 5 tokens per 1 preferred share and vice versa.

3) Liberty Trade Inc. will distribute 40% of company's annual net profit among holders of preferred stocks. 

4) Holders of preferred stocks can convert their preferred stocks to common stocks.

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HOW WE WORK (BUSINESS MODEL)

Liberty Trade Inc. maintains all key business functions in-house for maximum transparency, speed and profits

I. Sourcing

We allocate best new products in Earth's ecologically cleanest locations.

II. Product niche search

Our own U.S. team and selected contractors allow us to perform express research to pinpoint market gap for a new product quickly and at a fraction of a cost.

III. Product adaptation for U.S.

We completely re-brand the product to fit a specific gap in the U.S. market. This is why each of our products our every new product becomes a hit. Our investors and/or suppliers become co-owners of a new brand.

IV. Certification

Our R&D team has vast experience with obtaining mandatory and voluntary certificates that are crucial for the success of the product in organic food supermarkets.

V. Test sales

Liberty's team of brand managers and sales reps test the new product by selling it to independent stores. By doing this we minimize risk of losing money on big sales.

VI. Nationwide sales and distribution in the U.S.

We use our direct contracts with largest organic and natural food supermarket chains to sell market-tested products all over America.


SIMEX

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Current products and brand portfolio includes:

I. CRUNCH INSTINCTS

 - world's first food product to acquire «Global Footprint Network» certificate

SIMEX

Product origin: North Caucasus

SKUs: 4

Premiered in the USA: 2019

 Certifications and claims acquired: Global Footprint Network (US), NON-GMO Verified, Vegan (The Vegan Society, UK), Gluten free

Planned line extension: 12 SKUs

Anticipated sales: 17 million units/year

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II. BRISLING SARDINES

 - record-breaking quick entry into Whole Foods market

SIMEX



www.brislingsardines.com

Product origin: Northern Europe

Premiered in the USA: 2017

Certifications and claims acquired: Kosher (K), Wild Caught Sustainable, Gluten Free, Recyclable (ALU)

Planned line extension: 15 SKUs

Anticipated sales: 8,14 million units/year

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III. "I'M VEGAN"

 - brand that generated a record amount of pre-orders after launch

SIMEX

Product origin: Northern Europe

Premiered in the USA2018

Certifications and claims acquired: Vegan (The Vegan Society, UK), Dairy Free, Natural Source of Protein, Low Cholesterol

Planned line extension: 16 SKUs

Anticipated sales: 12,5 million/annum

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SEE OFFICIAL WEBSITE FOR FULL DETAILS ON PRODUCTS: www.liberty-trade-inc.com 

SEE PROMOTIONAL VIDEO HERE: https://www.youtube.com/watch?v=x5IDISc45jQ&feature=youtu.be

* - the calculation presented here is a subjective estimate and is for information purposes only

Финансовый план

I. REVENUE

Revenue of the project comes in the form of the royalties received for every unit of the products sold for every brand owned by the company.

 Volume of royalties is:

  • approx. 11% x product retail (shelf) price
  • or approx. 40% x producer's FCA price

Current average retail prices of products in company's portfolio are:

  • Crunch Instinct crisps: 2,49 USD
  • Brisling Sardines: 3,49 USD
  • I'm Vegan pates and souffles: 3,49 USD
SIMEX

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II. SALES VOLUMES

Sales forecast is based on historic performance of own brands and retail outlets the company has been dealing with in the past. Sales forecast for new products is being calculated as:

a number of supermarkets covered x average sales velocity of the category in the particular supermarket x 365 days

SIMEX

* - the calculation presented here is a subjective estimate and is for information purposes only
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III. COSTS

SIMEX

* - the calculation presented here is a subjective estimate and is for information purposes only

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IV. PROFITS (P/L FORECAST)

Liberty Trade Inc. aims to distribute 40% of the company's annual profits among holders of preferred stock starting December 2020.

SIMEX

* - the calculation presented here is a subjective estimate and is for information purposes only

VISIT OFFICIAL WEBSITE FOR FULL INFO: www.liberty-trade-inc.com

PLEASE CONTACTS US TO REQUEST FULL BUSINESS MODEL: cis@liberty-tex.com 

Управление

I. EXECUTIVES

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II. ADVISORY BOARD

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Рынок и конкуренты

I. MARKET VOLUME AND DYNAMICS

North American natural food market is currently valued at over 200 billion USD and is the fastest growing market segment. The anticipated annual growth hovers above 7%/annum:

data:  https://www.statista.com/forecasts/311107/us-supermarket-and-other-grocery-store-sales-forecast-naics-44511

Food products for vegans and ecology enthusiasts are in highest demand by consumers and retailers alike:

data: https://www.forbes.com/sites/katrinafox/2017/12/27/heres-why-you-should-turn-your-business-vegan-in-2018/#53ffa51e2144

II. KEY COMPETITORS

https://www.acosta.com/

https://www.crossmark.com/ 

https://www.advantagesolutions.net/ 

Риски

KEY RISKS INCLUDE:

1. Big food company makes a move in the segment we have chosen with a similar concept

counter tactics: being a dynamic small business we are able to re-work the product concept, adding unique specs (like unique certificate) in a matter of 4-6 months

2. Market trend makes a sudden steep downturn

counter tactics: we change product SKUs and re-position the brand within 12 months

3. Manufacturer of the product breaches the contract/fails to deliver

counter tactics: third-party claims are insured by the respective insurance. We are able to relocate the production of the product within 3-4 months

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