"Liberty Trade Inc." brings out food products from Earth's cleanest locations to promote well-being and disrupt the big food market. Innovative products and brands we create, manage and sell bring an average of 76% of annual ROI.
Purpose of Investments is:
- to adapt best raw food products found in some of the world's cleanest locations to demands of middle-class consumers and upscale natural food chains, thus creating new valuable grocery brands;
- to finance market entry of these products into North America's largest natural food chains;
- to drive further distribution and sales expansion that will generate increase in royalties received by the company from management of own brands.
Token Sale/Investor relations
1) Liberty Trade Inc. aims to issue 250 000 preferred stocks
that are represented by 1 250 000 tokens priced 4 USD per token.
2) Token holders may convert their tokens to preferred stocks
at a ratio of 5 tokens per 1 preferred share and vice versa.
3) Liberty Trade Inc. will distribute 40% of company's annual net profit among holders of preferred stocks.
4) Holders of preferred stocks can convert their preferred stocks to common stocks.
Business model consists of three main stages:
I. PRODUCT DISCOVERY
Our procurement brokers search the entire world to find best natural foods produced in ecologically cleanest locations (Eastern Europe, Central Asia, Eurasian North and everywhere else). Producers of these foods grow them with care and love, although they are often not that savvy in playing the corporate big food game.
II. ADDED VALUE
Our product directors adapt raw products to the very current demands of middle-class consumers and food distribution channels. We create hottest independent grocery brands that disrupt traditional product categories and compete against the big food corporations. The value added on this stage turns a "raw" inexpensive product into a "premium natural food" brand that yields high profits in the form of royalties.
We follow the fair trade ethics code, hence producers of the food products always get their share in the distribution of royalties from the newly created grocery brand.
III. MARKET BREAKTHROUGH
The products we have discovered, re-branded and are marketing are being sold by some of the main US natural food retailers and distributors:
- Whole Foods Market
- UNFI food distribution
Total coverage: 40.000 stores across North America.
Current products and brand portfolio includes:
I. CRUNCH INSTINCTS
- CHIPS FROM EARTH’S ECOLOGICAL RESERVE
World’s first food product certified by an international environmental protection organization
Product origin: North Caucasus
Release date: April 2019
Interest and preorders from: Ardy Fisher Distribution, Starbucks, CarreFour and more
Anticipated sales: 25 million units/annum
II. BRISLING SARDINES
- AMERICA’S FIRST TARGETED CANNED FISH PRODUCT
Product origin: Northern Europe
Release date: July 2017
Sold by: Whole Foods Market, Amazon, UNFI, Fair Way, Kings and more
Units sold: 16 million
III. "I'M VEGAN"
- HOTTEST NEW MEAT AND DAIRY-FREE PRODUCT
Product origin: Northern Europe
Release date: late 2018
Sold by: Ardy Fisher Distribution
Anticipated sales: 7 million/annum
Revenue of the project comes in the form of the royalties received for every unit of the products sold for every brand owned by the company.
Volume of royalties is:
- 6% x product retail price
Current average retail prices of products in company's portfolio are:
- Crunch Instinct crisps: 2,49 USD
- Brisling Sardines: 3,49 USD
- I'm Vegan pates and souffles: 3,49 USD
Sales forecast is based on historic performance of own brands and retail outlets the company has been dealing with in the past. Sales forecast for new products is being calculated:
number of supermarkets covered x average sales velocity of the category in the particular supermarket x 365 days
SALES FORECAST (all brands)
Unit sales: 6,5m
Unit sales: 27,5m
Unit sales: 50m
Unit sales: 95m
Unit sales: 140m
Structure of costs consist of:
1) Product creation, brand registration
(25% of the budget)
2) Product market entry, listing with federal distributors and retailers
(30% of the budget)
3) Product market coverage expansion
(40% of the budget)
4) Company management expenses and overheads
(5% of the budget)
Managed and led M&A projects for top food and pharma brands
Developed marketing strategies for over 50 brands, of which 15 were acquired by the big food companies. Formerly employed by McKinsey
HEAD OF SALES
Product director of breakthrough brands including: "Brisling Sardines" and "I'm Vegan"
HEAD OF PRODUCTION MANAGEMENT
Managed innovative grocery product development for over 20 manufacturers, including 3 own production companies
1. Procurement division (raw product discovery)
2. Product development (technical alterations to the product, US certification, branding)
3. Sales (direct sales to distributors and retailers)
4. M/A (selling brands)
I. MARKET VOLUME AND DYNAMICS
North American natural food market is currently valued at over 200 billion USD and is the fastest growing market segment. The anticipated annual growth hovers above 7%/annum:
Food products for vegans and ecology enthusiasts are in highest demand by consumers and retailers alike:
II. KEY COMPETITORS
KEY RISKS INCLUDE:
1. Big food company makes a move in the segment we have chosen with a similar concept
counter tactics: being a dynamic small business we are able to re-work the product concept, adding unique specs (like unique certificate) in a matter of 4-6 months
2. Market trend makes a sudden steep downturn
counter tactics: we change product SKUs and re-position the brand within 12 months
3. Manufacturer of the product breaches the contract/fails to deliver
counter tactics: third-party claims are insured by the respective insurance. We are able to relocate the production of the product within 3-4 months
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Yahoo! finance: Liberty Trade inc. launches new ethically sourced vegan snack in US
Ethically Sourced and Environmentally Friendly 'Crunch Instinct' Vegan Snack Food Introduced to the US Market: Turnip, Pumpkin, Carrot and Beetroot Chips
PR NewswireMay 13, 2019
LAS VEGAS, May 13, 2019 /PRNewswire/ -- Liberty Trade Inc. (http://liberty-tex.com/) recently announced the launch of its newest line of vegan snacks: Crunch Instinct. Sourcing ingredients from ecologically rich and clean lands with a low environmental impact, Crunch Instinct works to promote soil health, minimize overall water use and lower total pollution levels on its vegetable farms. Crunch instinct strives to meet society's present snack-food needs without adding to climate change or compromising sustainable agricultural for future generations.
Environmentally Stable and Ecologically Clean Foods
Many products talk about sustainability and eco-friendly practices via commercials and packaging, but consumers often find it hard to define exactly what is meant by these advertising tags. Sustainability is a complex and nuanced issue that derives much of its meaning from context, though it was defined by the UN's Brundtland Report as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs."
With climate change looming, increasing fresh-water-reserve concerns, routine global famine, and a growing human population now over seven billion, sustainable agriculture is more important than ever. By some estimates, food production contributes approximately 30 percent of all global greenhouse emissions while occupying 40 percent of global land and utilizing 70 percent of all freshwater. Unsustainable food-sourcing practices are now widely considered a serious threat to ecological harmony and human civilization.
Consumers can no longer afford to ignore how and where their food is grown, or what additives those foods might contain.
Crunch Instinct chips contain no artificial fragrances, preservatives or taste intensifiers. And all four varieties are made from organic vegetables grown in the South Caucasus specifically for Crunch Instinct. This area is distinctly noted for having no ecological deficit, according to the Global Footprint Network.
Crunch Instinct: Ecologically Stable Superfoods
Nutritionally dense and thus great choices for healthy eating, superfoods contain large sources of fiber, nutrients, good fats, antioxidants. Additionally, the phytochemicals found in brightly colored vegetables (like beets) have numerous additional benefits. And beets are one of the few vegetable sources of betalains — a powerful, cancer-fighting antioxidant.
Using nothing but high-quality vegetables and fruits grown in private fields, Crunch Instinct is one of the purest and cleanest vegan snacks on the market. Available in four different gluten and palm-oil free varieties — carrots, beets, turnips, and pumpkin.
"Unique packaging, clean, all-natural ingredients and an ecological certificate for people who care about the environment. We shall see how it performs on our shelves!" said Jim Linowski from Twin Grocers.
Crunch Instinct is the latest in a line of health food products planned for the US market from Liberty Trade. Other future foods currently in production include supplements, vegan mayonnaise, organic sunflower oil and biological teas.
About Liberty Trade Inc.
A grocery management company and health food distributor, Liberty Trade produces natural snacks and groceries for chain stores, trade fairs, indie and general markets. A promoter of ethical business practices, Liberty Trade introduces food products from Earth's cleanest locations in a bid to shake-up the Big Grocery market. With procurement brokers who scour the world to find the best, natural products. Learn more about Liberty Trade products at: www.Liberty-Tex.com.
Nikita Kellerman, CEO